Soft Launch in the desert - Wednesday Day

Desert Soft Launch

Date: Wednesday April 8th, 2026

Time: 3pm-8pm

Ticket link: https://www.eventbrite.com/e/soft-launch-in-the-desert-tickets-1984571687340

Description:

Soft Launch in the Desert is a curated pre-Coachella activation taking place April 8th in La Quinta, bringing together fashion, wellness, retail, and beverage partners in an elevated desert setting.

Hosted at a boutique hotel property just outside the festival grounds, the experience blends live DJ programming, brand pop-ups, curated retail, and a VIP Sunset Lounge into a high-energy afternoon designed for creators, festival-adjacent consumers, and the local community.

Running from 3PM–8PM, the event is intentionally designed to create strong visual moments, meaningful brand activations, and a vibrant social atmosphere ahead of Coachella valley weekend events
Come experience the desert before the festival begins.